Cincinnati Professional SEO Services
Quality Professional SEO Services
What exactly is Search Engine Optimization and why do you want it? Well, the bottom line is that there are millions and millions of sites on the web. People use search engines like Google and Yahoo! to ask a question about just about everything imaginable. The search engines find the information the "search visitor" requests and delivers it as web pages of links.
Search engine optimization is the process of optimizing on-site (your web page) and off-site (other sites pointing to or referencing pages on the target site). The goal of our professional SEO services is to attain high search results rankings for specific keywords (the phrases an individual will enter into Google or other search engines to find content about a specific topic). High page one Google rankings result in traffic to the site for the specified keyword.
cincinnati professional seo servicesIf you have an internet site and wish to generate traffic, you want your web site to appear at or near the top part of the search. The search engines "crawl" billions of websites on the net to locate those that answer the search question. You boost the odds of your web site being ranked high with a well-optimized site.
Search Engine Optimization
Is not a Black Art, It's a Science
Google has highly developed algorithms to find the answer or the site someone is "Googling". They look for certain elements on your site (on-page) as well as look for other sites linking (backlinking or off-page) to your internet site.
Many people think that a fancy web site design together with fancy, awesome images arranged perfectly on the primary page is more than sufficient to grab people’s attention and entice more site visitors. It’s a thinking that’s quite similar to how you'd run a print ad campaign, or something like a movie poster. It’s a strategy doomed to failure.
A web page just isn't a print ad from your magazine they're reading. The principles are different. Your prospects will “Google” a search to fulfill a need. If you show up on page 1, you have a shot of grabbing their attention. If not, they won't find your site. It’s that simple.
Professional SEO services firms don't
Approach SEO as a hit-or-miss proposition.
There's a proven method that works. Tactics change but the basics stay the same. The system leads to what Google wants people to find. A solution to their search question. To get your site and pages to rank, we use the following strategies:
Keyword research and selection - What terms do your prospects type when looking for your services/products? People using search engines aren’t normally in search of a specific business name. They are looking for a general product or service name, something like “Dog trainer in Cincinnati,” or asking a question about a problem your product or service may solve such as, “How do I train my golden retriever puppy?”
These search phrases are called keywords. Through interviews and research, we spot these keyword phrases and use them as a key element of promoting and optimizing your site. The ultimate objective is to get your site appear at the top of Google page one for the primary keyword phrases your ideal prospect will enter as a search phrase.
paul flood marketing google maps Local directory submission - Local business directories are the starting point for local business internet marketing. There are many directories that allow local businesses to create free listings. Of these, Google Places is the most popular and recognized. Properly listing your company, products and services.
Duplicate check - Many sites are built using duplicate subject matter from other websites. If this is the case, content needs to be rewritten. While you can find strategies where duplicate content could possibly be used, it should only be used as one element of the web strategy.
On-page optimization - On-page optimization is maximizing the elements that you can do and control with your own web site so that it gets high position in the search engines. There are a few, must-know on-page factors that have to be very well taken care of, or the website may as well be non-existent to the search engines. Simple things like site coding, the layout and display of the website, and site architecture and navigation. On-page optimization is a vital, even a fundamental part of SEO.
Off-page Optimization (Backlinking) -Backlinking is the process of producing links to your site/pages from other sites. When multiple sites are linking to a site, Google sees this as giving the site higher authority, giving you higher rankings.
Write and submit press releases to numerous PR directories. Normally, between 2 and 8 press releases syndicated every 7 to ten days.
professional seo services paul flood marketingBlog reviews - Simulate increased activity and discussion of client site on blogs
Social bookmarking and Social news- Simulate additional attention and activity via posts and bookmarks on forums and social media sites.
Web 2.0 backlinking - Signing up for Web 2.0 sites like Tumblr, Blogger, Wordpress.com and others and posting content that points to the client site.
Video creation and distribution - Create a series of videos about the client services for distribution across professional seo services youtubeYouTube and other video sites for additional traffic and backlinks to the client site.We use several very unique resources and advanced software programs and combine them in a package that truly leverages and harnesses the power of the internet, social media, video and new technologies to generate traffic, sales and profits for your business.
Article creation and distribution - Write and distribute an ongoing series of series of articles with backlinks to client sites. The articles are across multiple platforms (client site, email autoresponders, blog entries) so the content can be re-used and leveraged.
To the difference Paul Flood Marketing Professional SEO Services can make to your sales and profits, be sure to contact us or call 800-248-2642.
